Bridgestone Turanza QuietTrack vs Goodyear Assurance ComfortDrive tires

Understanding the Bridgestone Turanza vs Goodyear Assurance

The Bridgestone Turanza and Goodyear Assurance lines are premium all-season touring tires designed for drivers who prioritize a smooth ride and extended tread life. Both manufacturers utilize proprietary rubber compounds to ensure reliability across changing seasons.

• Longevity: Industry-leading mileage warranties reaching up to 85,000 miles.
• Versatility: Optimized for sedans, CUVs, SUVs, and minivans.
• Comfort: Specialized tread patterns designed to minimize road noise.
• Traction: Advanced siping for grip in dry, wet, and light snow conditions.

Bridgestone and Goodyear are the two global tire giants that have been leading the industry for a long time. In 1931 Bridgestone commenced its tire manufacturing journey from Japan, while the American tire manufacturer Goodyear is comparatively older with an establishment year that dates back to 1898. The Turanza tires and Assurance tires are the two popular all-season tires from these tire manufacturers.

These tire giants incorporate cutting-edge technologies and equip their tires with the most advanced features to deliver exceptional performance. Similar is the case with the Turanza QuietTrack tires and the Assurance MaxLife tires as these all-season tires are optimized for excellent performance in dry, wet, and light winter weather conditions. Both tires are suitable for sedans, CUVs, SUVs, and minivans, and are said to be outstanding in the longevity, comfort, handling, and traction areas.

If you plan to buy either of these tires, you might want to know which one you should buy. So, we have done a detailed analysis based on SimpleScore in this Bridgestone Turanza vs Goodyear Assurance comparison to help you pick the tire that aligns with your driving preferences.

Bridgestone Turanza QuietTrack tire

Introduced in 2019, the Bridgestone Turanza QuietTrack tire is an all-season touring tire that’s strong when it comes to noise-free rides, ride comfort, and longevity. The tire sports a symmetrical tread pattern built using the QuietTrack Technology to keep the tread noise levels low. It also offers enhanced snow traction, reduces hydroplaning resistance, and contributes to improved fuel efficiency.

Overall, the Turanza QuietTrack gets an excellent 9.2 out of 10 SimpleScore rating; thanks to its superb tread life, outstanding traction performance, and exceptional handling response.

Goodyear Assurance MaxLife

The Goodyear Assurance MaxLife made its debut in 2018 as part of the Assurance line and this all-season tire is also strong when it comes to longevity and year-round performance like its peer. It is built and designed to withstand driving pressures and wear slowly. The TreadLife Technology boosts its tread life performance and the advanced symmetrical tread pattern ensures enhanced traction performance in dry, wet, and light winter weather conditions.

Overall, the Goodyear Assurance MaxLife scores a great 8.6 SimpleScore rating because of its outstanding traction performance, excellent tread life, and superior handling response.

Traction Performance

Traction is an important determiner in gauging the tire’s ability to grip the surface and also informs about the vehicle’s capability to match the torque levels for better performance.

Starting with the Turanza QuietTrack, we observed that the tire scored an excellent 9.0 SimpleScore in traction, which is because of its advanced tread pattern that houses 3D full-depth sipes for increased traction in light snow conditions, in-groove ridges that also boost traction performance, and open shoulder slots that evacuate water from the contact patch area for increased wet traction. Likewise, the footprint of the Turanza QuietTrack is wide enough to establish increased contact with the road for better grip and traction performance. Similarly, the tread compound of this Bridgestone tire is optimized to keep the tire glued to the surface in dry, wet, and light snow conditions.

On the other hand, the Assurance MaxLife secures an 8.8 SimpleScore rating in this area and assures reliable grip and traction. This Goodyear tire can offer reliable traction performance year-round and its tread features wider grooves to force water out of the footprint for better wet traction. There are increased number of sipes across the tread for better performance in snow as well as rainy conditions. The contact patch is flat and maintains good contact with the road, resulting in enhanced traction.

Both tires deliver outstanding traction performance and while analyzing them, we found that the Turanza QuietTrack and Assurance MaxLife are equally good.

ADVANTAGE: Bridgstone Turanza QuietTrack

Handling and Control

Handling also plays an important role and helps in knowing about the tire’s steering response, controllability, braking ability, lane-changing response, and cornering performance. Both tires had many impressive features that gave each other good competition.

Starting with the Turanza QuietTrack, the tire is awarded with an outstanding 9.1 SimpleScore rating on the handling front. The tire is designed and engineered to offer confident control in wet conditions and has a larger contact patch that ensures improved stability and confident cornering. Likewise, the tread compound along with elements like full-depth sipes and in-groove ridges ensure better handling performance in wet and light snow conditions to provide a better handling performance.

On the contrary, the Assurance MaxLife scores an impressive 9.0 SimpleScore for handling, which is attained because of the tire’s impeccable footprint that utilizes advanced tread compound for improved contact and braking ability. As the tread pattern receives four wide and circumferential grooves, the tire reduces the chances of hydroplaning for improved handling performance in wet conditions. The sipes across the tread also increase the tire’s stability in light snow conditions. Likewise, the squared shoulders enhance and offer confident cornering performance.

ADVANTAGE: Bridgstone Turanza QuietTrack

Longevity and Tread Life

Both, the Turanza tires and the Assurance tires are touring tires, and therefore, they are designed and engineered for longer wear, which means longevity becomes one of the key consideration factors while choosing either of these tires.

The Turanza QuietTrack scores a higher 9.6 SimpleScore rating in longevity, making it a worth-considering choice in the touring all-season category. Bridgestone offers this tire with an 80,000-mile limited manufacturer tread life warranty. All thanks to the 3D full-depth sipes that offer improved wear and the tire’s durable inner construction and solid rubber compound that allow it to withstand the road pressures in the long run.

Contrarily, the Assurance MaxLife scores slightly lower than the competitor and secures an 8.9 SimpleScore rating in the longevity area. However, it excels in the tread life warranty area and is backed by an 85,000-mile limited manufacturer tread life warranty. It features the patented TreadLife Technology for longer wear and the flat, squared profile further boosts the tread life by ensuring equal wear.

ADVANTAGE: Bridgestone Turanza QuietTrack

Expert Comparison: Goodyear vs Bridgestone Tires

When choosing between Goodyear vs Bridgestone tires, drivers often weigh the balance between initial cost and long-term warranty value. While Bridgestone often leads in specialized noise-reduction technology, Goodyear frequently provides higher mileage warranties at a more accessible price point.

Maintenance Tips for All-Season Touring Tires

To get the most out of your Bridgestone Turanza vs Goodyear Assurance purchase, follow these maintenance guidelines:

• Rotation: Rotate your tires every 5,000 to 7,500 miles to ensure even tread wear, especially on front-wheel-drive vehicles.
• Pressure Checks: Maintain the manufacturer-recommended PSI to optimize fuel economy and prevent premature shoulder wear.
• Alignment: Check your wheel alignment annually or after hitting significant potholes to prevent "feathering" of the tread.

When to use each

Both, the Turanza QuietTrack and the Assurance MaxLife are all-season touring tires, which means they are suitable for use in dry, wet, and light winter conditions. But, they aren’t Three Peak Mountain Snowflake certified and shouldn’t be used in moderate to severe winter weather conditions.

The Turanza tires are made available in 15- to 20-inch rim sizes and can be used on sedans, minivans, CUVs, and SUVs, and similarly, the Assurance tires are also offered in 15- to 20-inch rim sizes and can be used on sedans, CUVs, SUVs, and minivans.

Which one should you choose?

While analyzing both tires, we found that the Turanza QuietTrack was slightly ahead of the Assurance MaxLife with an overall SimpleScore rating of 9.2 vs 8.6. It is to be noted that these tires vary slightly and purchasing either of them should be taken into consideration after analyzing their longevity, traction, handling, features, warranty, and pricing.

When it comes to price, the Turanza QuietTrack is offered at a starting price of at least $127 per tire, while the Assurance MaxLife is available at a starting price of at least $162 per tire.

Based on SimpleScore, you can consider the Turanza QuietTrack if you:

• Drive an electric luxury sedan like the Tesla Model S or a compact SUV like the Toyota RAV4.
• Need a tire that offers long-lasting tread life (9.6 vs 8.9 in longevity).
• Need a tire that offers better handling performance (9.1 vs 9.0 in handling).
• Need a tire that's better in traction (9.0 vs 8.8 in traction).
• Prioritize a whisper-quiet cabin experience.

Contrarily, you should consider the Assurance MaxLife if you:

• Drive a hybrid sedan like the Honda Accord Hybrid or a mid-size CUV like the Toyota Highlander.
• Want a tire that comes with a better tread life warranty (85,000 miles vs 80,000 miles).

Selecting the right tire depends on your specific vehicle requirements and budget. Browse our full selection of Bridgestone Turanza and Goodyear Assurance tires today to find the perfect match for your next journey.